Since I came into the Online Space and grew a Passion for Online Marketing and Passion Based Business One of the most debated pieces of advice in this world I have come across is:

👉 “Ask your audience what they want, then build it.”

It was sold to be, especially if you are creating online content like courses etc don't build it first.

Survey your audience ~ Create intrigue ~ Invite them in ~ Build a List ~ And the sell them what they asked for !!

And sure — that strategy has its place. But for soul-led creators and freedom-driven entrepreneurs like you, there’s a deeper truth that often gets lost:

✨ You are here to Lead — not follow. ✨

Yes, your dream clients matter. But if you're constantly molding yourself to fit what you think they want… you risk diluting your brilliance and ending up in the very thing you want your 9-5 to escape:

🔥 Building something that doesn’t light you up. 🔥

I first learned about the Blue Ocean Strategy from the amazing Miss Marie Forleo's "B-School"

In a red ocean, everyone's fighting over the same ideas, trends, and templates. In a blue ocean, you create a category of one — based on your unique vision, voice, and vibe.

You Create "Your Own" Frameworks

That means you don’t wait for permission. You don’t crowdsource your genius. You create from your Soul, then invite your audience into your world.

You don’t need to convince people. You just need to call in the ones who already FEEL it.

In the last 2 weeks alone I have met two relative strangers, found out their Passion/Spouses Passion and gave them examples of how they could create their own Blue Oceans in an already saturated arena.

They were already sort of there ... they just weren't aware of the "Blue Ocean Strategy"

I have already mentioned in a previous edition that I love the quote I came across recently

🚫 Here’s what happens when you always ask first:

🤷🏻‍♀️ You water down your ideas.

🤷🏻‍♀️ You create for the wrong people.

🤷🏻‍♀️ You stay safe instead of expansive.

And ironically? You end up stuck, overthinking, and disconnected from your purpose.


✅ Here’s what happens when you lead with passion:

🙋🏻‍♀️ You magnetise your true tribe.

🙋🏻‍♀️ You innovate, instead of imitate.

🙋🏻‍♀️ You build a business that’s sustainable because it’s built on your joy.


If you’re a woman over 40 building or want to build a freedom-led brand and business, and you’ve already spent years putting others' needs before your own.

Now? It’s your time.

So stop waiting. Stop polling. Create what sets your soul on fire — and trust that your aligned audience is already on their way.

💌 Want help building a soul-aligned business you love?

​Grab My Free course & join a community of Freedom Empire Builders — where we’re ditching the should's, the guesswork, and the overthinking… and building brands based on authenticity, joy and impact.

You don’t need to create a better, faster horse. You need to build what only you can bring into the World.

Until next week ...

Have a Fabulous Day, Week, Month, LIFE !! Because I Truly Believe it is Possible to Build a Business and Life You Love And Wake UP Happy !!

​​​Alison K Parsons