Build a brand they say. You have to have a logo, pick a font, what are your brand colour hex codes. You must have brand colours

Bull sxxt !!

In the early days I went along with this and stressed over my hex codes thinking oh for pity's sake which notebook did I write them in and how can I a proper business owner if I don't have brand colours and know what my hex codes are etc, etc.

Also bull sxxt !!

All these kinds of things can stop you getting started

I actually have some colours I prefer and I use them in most of my content but that's because Canva gave me an opportunity to create a Branded colour kit and they just come up when I am making content and any time I want to swap a colour out

A while ago I started promoting "You" are your brand"

Think about anyone you are attracted to as in you find them interesting, entertaining or ok just darn down right "Hot" do you remember what their website looks like or what colours they used in their last social media post

No of course not. It's their personality that you were magnetised to

I literally heard someone say the other day who uses certain colours in their business to an enquiry about using blue and red intentionally. They paused and thought about it and I expect the room was hanging on some piece of gold to be delivered because this person is a Marketing Goat ...

They paused a little more. Looked generally puzzled and replied "No, I've never thought about it. I used those colours because I like them I guess?"

And I am definitely attracted to this person's magnetic, passionate, personality because of what and how they bring it to their audience and then I went all geeking 'Superfan' and sought out everything I could find they created and absorbed free and paid content

Talking of 'Superfans' in his book 'Superfans' Pat Flynn talks about how he had a lightbulb moment when he learned of his wife's massive fandom for The Backstreet Boys

They also add "When you focus on creating 'Superfans' getting more eyeballs on you (traffic) more followers, subscribers etc is a byproduct of serving people with your unique insight and expertise and delivery"

In the book he discusses an essay by someone called Kevin Kelly called "1000 True Fans" and in brief if you had, say an email list of 1000 true fans who loved everything you do and over the period of a year spend $100 ...

Not at a time. Say $7 dollars here. $27 dollars there. Say subscribe to your membership site and pay monthly. Purchase $49 dollar course here. It can easily mount up to a $100 and ...

If just 1000 people did that you would have a $100,000 yearly business

Just incidentally the Goat I was talking about this calls it the value ladder.

Say someone comes across you and say, starts listening to your podcast (free content) then hears about your monthly subscription program and joins for $7 a month and then hears about your $100 dollar course and signs up.

Loves the value they got from you and longs to join your Mastermind or retreat of several thousand dollars, decides to find the financial investment by hook or by crook because they already love the results they have got from their previous investments and know they are going to reap amazing rewards and has the intelligence to see it's an investment not a cost you have taken them up your value ladder

And before you think "Whoa, whoa, whoa !! Who said anything about having a Mastermind?" And feel all overwhelmed

Actually I'll mention more about this later, firstly ...

Talking about investment. Think about musical artists ...

What about people that absolutely love a certain band or singer and purchase concert tickets sometimes into the multiple hundred dollars. Not to mention the travel cost. Maybe hotel stay. Food. Merch purchased. Maybe a certain outfit that fits in with the theme of the concert "Beyoncé" comes to mind and her "Renaissance" tour and they love the experience so much they go to concert after concert and input the same investment

But was it an invest?

It certainly was a lot of fun and they have made incredible memories (my visit to see Beyoncé in concert in Cardiff was certainly the most maddest, memorable Wednesday afternoon of my life but that may have been the visit to Coyote Ugly first)

But was it an actual investment?

Some people will spend hundreds if not thousands purchasing every item their idol brings out and if it was a musician follow the pattern above but when you suggest investing in something for themselves that will bring them true benefit like learning a new skill or investing in a Course they may say "how much, that's way to expensive. I can't afford that" as they take a sip of the salted caramel coffee mocha with cream that they purchase every day that they simply can't live without but never add up the expense over a month, year, lifetime (which will maybe dramatically decreased by all the ingredients in their daily mocha they "Absolutely Must Have". Not to mention the increase in their waistlines ) which could probably allow them to have invested ten times over if they gave it up and added that money to a pot in their online banking app

But that's ok we don't want to drag horses to water that won't drink !!

We want to attract Soul Aligned Clients who get us, love us and repel the ones who don't

Recently I learned of a new position someone I know has and initially they were sceptical thinking that it would be all commission based. Learning it wasn't they took on the position and it is a criteria with that business that they are working with that their clients must be on a minimum $150,000 salary a year. Be able to prove their financials and either sign up for a minimum 3 month or 1 year package for $10,000

When I heard this I was really impressed about the business model and the niche in a saturated market

This person is creating a Blue Ocean

If you are not aware of the book "The Blue Ocean Strategy" I highly recommend giving it a read. Just tap the book title to grab a copy now.

The Blue Ocean Strategy builds in Beautifully with You being Your Brand

When I started my first business basically it was a social media page someone else had started for a craft item and after a very short period of time their lifestyle changed leaving them very little time for what was a small craft hobby business but the orders kept coming and they were working well into the night trying to juggle it all

Initially they put out a post to get the last orders in as they were giving it up but their spouse suggested selling it on

Enter "ME", who had created a Goal Card a few moths earlier saying "I AM Successfully Self-employed Doing What I Love and Loving What I Do" ~ Thanks Universe

I jumped into the Opportunity and jumped into Marie Forleo's B-School the very same day because I had been following Marie TV on YouTube for years and naïvely thought you had to have a business to join B-School and the doors closed for that year the very same day I took over and now I had a Business and that's where I learned about The Blue Ocean Strategy

In B-School Marie breaks down a comparison with Traditional Circus and Cirque Du Soleil and then shows how they differ and I think most of us know what a Global phenomenon Cirque Du Soleil and successful business model and coincidentally I have met people who love it and have been multiple times in multiple parts of the world and intent to keep on going

And Traditional Circus 🎪 How's that going?

Cirque have taken something Traditional and made it their own unique success and because of that they can charge a higher premium and stand alone in their own Blue Ocean instead of a Red Bloodied Ocean of a feeding frenzy of other businesses trying to all compete for the same audiences and probably having to slash prices etc to help gain ticket sales 

And people who go for the cheapest aren't usually loyal. Not seeing the value in a Higher Quilty Product. 

I jumped in so fast I hadn't even researched what else was going on in that Market or who else was in that Market but I quickly learned that I was not alone, by far ...

I looked at the Opposition and I avidly took onboard what The Blue Ocean Strategy was telling me and then I ...

I decided to stop looking at what others were doing

I made it my rule !!

This may have been a wise decision or a dumb one but it felt Soul Aligned and for me it meant I wasn't inadvertently going to copy any of my competitors work and get into some wrangle of this is my design, oh no it's not

Ironically while I floated on my island in the Blue Ocean I created my own Tribe of Super Fans who would return again and again and who had my back and would inform me if someone was ripping off my ideas as their own

You see I have a background in Art and could create very niche bespoke orders and utilise the Magnificent tool that is available to us all, Social Media to share my work.

Some of it had very detailed fine art painting on them depicting specific memorable scenes like Glastonbury Tour in the UK and I made very bespoke wedding sets gift boxed where I was privy to the wedding outfits and dresses long before the wedding party got to see them so I could replicate or implement the theme of the wedding dresses etc and I would painstakingly go through minute details with my clients to create an Artist Brief for their designs and then I would look at the screenshots my Superfans would send me or look on the site they gave me the heads up about and I would immediately say "Oh so that's the waistcoat off of such and such's wedding suit" or "OK, so it looks like they have taken that from that order and that from that order and melded them together"  elements I had created after unique conversations with my clients that only they and I would have had

I would also zoom in and see how poorly crafted these items were. Seeing details out of alignment or poorly painted and some even had the cheek to charge more than mine

Years ago I was bullied for many years both in childhood and in the workplace until The Law of Attraction came into my Life and I saw where I was attracting these situations with my own focused attention and I manifested myself out of that work place situation and I am even grateful for those experiences now because I always gained something from it and they made me the person I am today

I even wrote a book about using The Law of Attraction and Ho'Oponopono to Beat the Bullies

And that person doesn't get The "P" taken out of them these days. If someone tries to "F" her over they will know about it usually in a well crafted articulated conversation or as in my business in a crafted Social Media post.

In actuality when I decided to craft a post about my work practices, how I liaise with a client and how with their initial ideas give me inspiration to craft the perfect bespoke order for them and how I can identify when some else has taken that Inspiration for themselves it was probably the most viral post I ever had as my Super Fans jumped into Support me and My Work (the best advertising I could have asked for)

I eventually took that single Facebook Page and turned it into a Brick n Mortar business, online store etc and though I know it had Blue Ocean Strategies built into its design and from the Positive feedback I received when people entered my store showed me these Strategies were working I know it was my Personality and how I interacted with my Clients and the attention to detail and customer service that kept clients coming back for more and Spreading the word

So how does this relate to You?

I believe you have your own unique Secret Sauce and you have something you are passionate about that you Superfan over and you can share with the World in your own Unique Style

Why I AM I so sure? Because you have read this Newsletter this Far and the people who haven't ...
Won't be reading a Newsletter like this in the first place. They probably aren't even bothered about having change in their lives

They are happy to drift and coast or they are not happy but don't do anything to Invest in creating the change.

I mentioned earlier I was going to mention if you were overwhelmed by the Value Ladder how to be ok with that

Trust me ....

When I started my little Brick n Mortar I thought I was going to be happy with that and I knew Social Media was a massive asset to get eyeballs on my work but then Gradually ....

I became Passionate (obsessed) about Social Media Marketing

Then Digital Marketing

I absorbed free content then started investing small amounts on books and courses on the subjects and then eventually more Higher Ticket purchases for mentorship

Then I began by starting to create a small Digital Product at $7 dollars of my own

Then something I created in a Facebook Group as a Free Challenge became the Foundation for my First Paid Course and in the beginning I had no intention to turn it into a paid product

Then while I was building the Sales platform out for it or more commonly known as the funnel I started to see the benefit of having a Membership platform and decided to create one of my own

I have also invested in others Courses that have given me new skills and certifications that have led on to opportunities to be a published author in International Best Seller "Smashing Through the Glass Ceiling" and then International and Public Speaker and now while I am working on other projects the current Ultimate Big Picture Reality has Retreat Destination Masterminds Built into it but

None of this was planned ...

It was one step at a time and talking of steps and building the Brand of You

My advise ...

Just start posting on social media, parts of "You"

The things you like, that light you up. That you are passionate about and add hashtags. Create your own hashtags related around the activities you are passionate about mixed in with popular ones and they will create an archive as well us showing up to others interested in the things you love too !!

And gradually as said before by default you will attract your Soul Aligned Tribe

Then my advise find a platform you feel comfortable with off of Social Media like a blogging platform like Wordpress.com or YouTube or Spotify for Podcasters (all free) and create what is called a LeadMagnet

A lead magnet if you are not aware is a piece of free content that you give away for the exchange of someones email and then focus on building your list

Remember 1000 Superfans can generate $100,000 annually or more if they each purchase $100 or more annually and you get more Raving fans on your email list

But you maybe thinking "Ali, but I don't have any products to sell yet. Let alone make $100's on"

Remember it only starts with something for $7 dollars and then can build from there but first get posting about your everyday life

As Gary Vee says "Document, Don't Create" but ironically documenting is creating but I get what he is getting at

When you feel you have to create some specific type of content in a specific way at a specific time this is when we can become stuck and stop before we start

But if you get into the habit of just documenting about your life and the things you are Passionate about then you have already started to Build the Foundation for Your Very Own Freedom Empire for when Your First ideas come that can be turned into products 

And talking of ideas and being naive and thinking I had to have a business before joining B School and Super Fanning all over people

I joined something called OFA specifically because I was geeking out on someone and didn't even know what it was but that thing turned out to be the Greatest thing in my life and it taught me how to build my first Lead Magnet and my First Funnel and my First $7 product and beyond and now it has just been revamped and even better it is 💯 FREE

They have just launched a VIP version for $100 dollars but you can still get it completely FREE and go at your own pace and learn how to build those Location, Time Freeing, Potentially Financial Freedom Assets in tiny pockets of time Even if you don't currently have a Business or Business idea

Trust me, the Training will give you all this so if you want that Life Changing Opportunity to Build a Brand around Your Own Unique personality and Passions simply tap of the Words One Funnel Away to take you on a Life Changing Journey of Possibilities

And if You are thinking "Why bother !! There is already so many people doing what I want to do. Who's going to listen to me?

Build Your Own Blue Ocean because there maybe plenty others doing what you would like to do but nobody does "YOU" Better than you.

There is only one Unique Fabulous "You" who will Only Deliver Your Incredible Uniquely Inspired Perspective on the Subject Like you

Go Build Your First Funnel and Offer Your Unique Brilliance to The World because you are only "One Funnel Away" from building the Multi Million Dollar Business You Desire.

Go !! Go Do It Now !! You Are On lt One Click Away and did I say it's FREE !!

Until next time ...

Have a Fabulous Day, Week, Month LIFE !!

Ali xoxo!